...inviting my favourite bands
to play live in my hometown...
Canelaparty is a fancy dress music festival
created with my friends happening
every year since 2006.
How to create an engaging
presentation in a few days?
This site was built in a week using reveal.js which I haven't heard of before
How can you know
if the toilets are
occupied in ustwo?
By combining
an Arduino board,
Wi-fi connection,
3 Phillips HUE Lights...
...and a Mac OSX
Menu Bar App
How to do user testing
on a navigation mobile app
using geo-location
with no access to app code?
Combining in a Framer prototype
MapBox API to draw maps and
What3Words API to retrieve location data
How can you recreate BLACK
(analog b&w emulator mobile app)
as a Photoshop plugin?
By opening your favourite
Photoshop plugins
and reverse engineering.
With technologies I never used before: React Native & Augmented Reality
Providing a solution in the workshop facilitation space.
Under a tight deadline of 72 hours to complete the project.
A mobile app built using the cross-platform frameworks React Native and ViroReact that provide prompts to help in your next ideation workshop.
As part of the AI in Web Design conf’23, the Geekle Group runs a 2 day event on how to supercharge productivity and creativity with Artificial Intelligence in UI/UX projects..
In this talk, as ONUT we shared our vision from the emerging field of AI for creativity. We explored the limitless potential of AI tools to revolutionize the creative process. To unlock new levels of imagination. Drawing on the latest insights from the field of AI for creativity. We delved into real-world examples. These showcase how AI is transforming the way we approach the creative field. Design, art, and other forms of creative expression.
SHAPESHIFT is a series of events exploring the relationship between humanity and innovation. Art, science, politics, curiosity and innovation shape and reshape the world we live in.
During our talk, we discussed how AI and other advanced technologies are transforming how we create & consume design + art. How we can leverage these tools to enhance our creative abilities and push the boundaries of human expression.
We facilitated a workshop. Through interactive exercises and discussions, we taught practical strategies for overcoming creative blocks, generating new ideas, and leveraging AI technologies to enhance your creativity.
Invited by Latitud team/group as a mentor on Product Design. This is the last cohort of the year 2022: LF8 with 124 tech founders. Latitud's vision is to build world-class tech companies in Latin America.
Participated as a mentor in an office hour session, alongside Alix Martinez: Group Design Manager at Miro. We focused on the topic of Experience Design & had a conversation with 5 founders. We discussed relevant topics for their businesses and recommended the best scenarios. And solved their questions.
Built two new value propositions – Floatpays & Tripplo
Supporting four african startups to scale
Enabling product & design capabilities within the org
The startup incubator programme is lead by the Venture Design team. We are responsible to build new ventures from zero. We collaborate with corporate partners on Fintech (Standard Bank) and Healthcare (NetCare).
As Venture Designer, I am responsible of the end-to-end delivery of the program. From spotting focus areas to validate early concepts with real users and coach founders through the journey of building a business from scratch. During my time in FFA, I am involved in the inception of Floatpays.
Within this programme FFA helps operating African startups to scale and grow their businesses. Each business partners with a full-team of specialists from FFA in: product, brand, growth, partnerships and investments.
Currently, I am leading support in product & design to four startups: Redbird, LocumBase, EnvisionIT and Akili Labs.
50% of middle income South Africans spend their salaries within 5 days of receiving them. Using 25% of their income settling previous debt.
Floatpays' mission is to help users achieve financial wellbeing through early access to their earned wages and assist with financial planning and budgeting.
This business was built as part of the Venture Building programme and I was involved assisting in product & design.
In South Africa, the matching between Locum and practices involves expensive fees and a lot of admin for practices. LocumBase solving these pain points by providing real-time availability with transparent pricing through verified locum medical professionals to practices, pharmacies, hospitals & clinics.
FFA collaborates with LocumBase within the Venture Scaling programme. I lead the FFA team as well as assisting with product & design.
This startup from Ghana provides quick and accesible health monitoring to patients within pharmacies. Redbird partners with pharmacies to bring proven rapid test technology for chronic and acute conditions.
Redbird joined recently FFA Venture Scaling. I lead the FFA team as well as assisting with product & design. To help with recent pandemic events in Ghana and other African territories, we iterated their offering to deliver a mobile app for tracking Covid-19 symptoms.
Founders Factory Africa partnered with IBM, Village Capital, Medici, Queen City Fintech and Microsoft 4 Africa in a demo day. 14 African startups in the Fintech space pitched their business and this was followed by coaching sessions.
As part of the agenda, I delivered a virtual collaborative workshop on how to build for Product Market Fit. We discussed the following areas:
We worked with each startup to understand their stage in the product-market fit journey.
Growing snaps installed from
5 million (2017) to 17.5 million (2018)
Doubling publisher base in 1 year
Python developers are one of the biggest dev communities publishing software in Linux. I joined a team from Canonical promoting snaps at Europython 2018 to understand their needs and wants. Over 4 days, I met nearly 150 Pythonistas in our booth (number tracked by stickers given away).
Microsoft, Slack, Spotify and other software teams quickly adopted snaps and snapcraft.io to publish software in Linux. But more independent publishers were not adopting the technology at a similar pace.
On the other side, there was a big misconception that snaps were only a product valid for ubuntu installations and benefits were not clearly expressed.
The team challenge was to increase awareness and adoption of snaps.
~10k
number of publishers
in the platform
Less than 10%
of installed snaps on
non-ubuntu Linux distributions
3
Programming languages used to publish snaps
7 million
snaps installed
(end of 2017)
With initiatives focused on publishers and installers, we saw a big push on numbers for the platform.
~10k → ~20k
number of publishers
in the platform
Less than 10% → 15%
of installed snaps on
non-ubuntu Linux distributions
3 → 12
Programming languages used to publish snaps
7 → 17.5 million
snaps installed
(end of 2018)
Used a spreadsheet to prototype the First Snap flow, creating a feedback loop with python devs to iterate the content.
Defined the user flow and started wireframing the spreadsheet content. This led to further iterations on the content.
Presented the latest designs in a summit with snap publishers to get feedback on the First Snap Flow.
Reducing customer returns of BLOCKS (20% to ~0%)
BLOCKS experience in Apple Stores worldwide
ROLI was famous for the Seaboard, an award-winning reimagination of the keyboard using Bluetooth MIDI and a multi-expressive surface.
In October 2016 ROLI released BLOCKS (portable multi-expressive Bluetooth MIDI devices), NOISE (iOS music making app with BLOCKS support) and NOISE.fm (a platform for sharing your NOISE creations).
I joined the team as Senior UX Designer in 2016 to work primarily on BLOCKS projects and updates to ROLI.com.
We notice the sales and performance of the product could be improved looking at some key metrics in the immediate months after launch
20%
product returns
on Lightpad Blocks
1.5x
time spent by
customer support on
setup compared to
other ROLI products
1.5 of 5
NOISE average rating
in App Store
60%
Hardware device registrations
Combined roadmap initiatives across our software and hardware teams helped us to improve metrics on BLOCKS from the launch.
20% → Less than 5%
product returns
on Lightpad Blocks
1.5x → 1.1x
time spent by
customer support on
setup compared to
other ROLI products
1.5 → 3.3 (of 5)
NOISE average rating
in App Store
60% → 90%
Hardware device registrations
Unclear unboxing instructions
Underserved
Lightpad Block
capabilities
Unpleasant 1st
NOISE experience
Unrelated NOISE
and BLOCKS interfaces
Bluetooth and
connection issues
Required previous
music making knowledge
From our research with BLOCKS, limited musical knowledge could be a barrier to understand the BLOCKS proposition on expression.
ROLI PLAY allowed you to create a shareable short musical piece in minutes after unboxing the Lightpad Block. We stripped down all details that made NOISE complicated for beginners by creating a Lightpad Block companion onboarding experience.
Innovation project funded by InnovateUK
TfL Innovation asked ustwo to help with their idea for a customer reporting app which lead to TfL Accelerate. This project was granted from Innovate UK and included as well TransportAPI as data governance experts.
With TfL Accelerate, users could report events to TfL and be updated on its progress. The location data generated by users, aggregated and anonymised, became an additional data stream for TfL to analyse.
Our assumptions from performing customer interviews, reading TfL documentation and mapping the current reporting journey consolidated into one hypothesis:
Customers are willing to provide their data, actively or passively, if it improves TfL's network and services.
This hypothesis informed a prototype validated with 10 participants which led to develop TfL Accelerate over the coming 12 months. TfL Accelerate was developed as an Android app. A platform providing TfL easier consumption and analysis of the data generated.
During the Product Development, we had regular user testing sessions every 2 weeks with 3-5 participants. Additionally to this, we also organised two focus groups to understand users' perception of TfL Accelerate.
TfL Accelerate concluded with a 2-week trial with 200 TfL employees which generated around 500 unique customer reports. Trial participants kept using the app to generate reports to TfL after the trial finished.
The anonymised location data helped to identify TfL assets and infrastructure for further analysis. TfL Accelerate gave absolute control to users of their location data generated.
1.5 million units in 6 months
Average ⭐⭐⭐⭐ rating
Senior Interaction Designer (Jun 2014 - Oct 2014)
I joined the ustwo team working with Tesco to deliver the hudl2, an Android Tablet from Tesco with bespoke OS and exclusive software.
Child Safety App and Browser is a parental control solution to manage the usage of hudl2 by children. Parents could also decide which web content and apps children could acces on the hudl2.
The first hudl sold 750.000 units in 2013. A popular tablet among young families due to its affordable price with half of its users being children.
We learned from extensive user research and data, ahead of releasing the next version. The Tesco team generated 200+ product ideas which crystalised into four different products:
When I joined the Child Safety team, we built the product backlog by story mapping the product. All teams had user testing sessions every month to guide us through the Product Development. Other highlights:
Established across all hudl2 products for a cohesive experience and guide the team during the product development.
We created user flows to cover the different use cases and scenarios. This informed wireframes afterwards.
We collaborated with Parent Zone (experts in digital parenting) to create the content and tone of voice.
Each product shared their own to build consistent branding & end-user experience.
We used a Photoshop plug-in called Ink to share design specifications with developers (This was 2012 long before Zeplin was available). Only supported Pixel units and transforming to DP units added some time on top of sharing the spec.
I decided to reverse-engineer the plug-in (inside is a zipped folder) and alter the code to use DP units. Saving a few hours every week to all hudl2 designers and developers.
I shared the code with the Ink plug-in developer. A few months later the plug-in included support for DP units.
Tesco launched the hudl2 in Q3 2014 selling more than 1.5 million units in less than 1 year doubling numbers from its predecessor.
The hudl2 was received with acclaimed reviews from The Guardian, Engadget or Trusted Reviews which highlighted the hudl2 parental controls for being simple, accessible and safe to use.
4-week design and development programme
Product Lead (Aug 2016 - Sep 2016)
What3words has divided the entire world in a grid of 3x3 meter squares. Each square is coded with a unique combination of three words. A coding system for location more human-friendly compared to GPS coordinates or any other alternative coding systems.
What3words engaged with ustwo to improve the mobile experience on their iOS & Android apps. This project expanded for 4 weeks.
I worked as Product Lead with another Visual Designer. Responsible for engaging with stakholders, workshop facilitation, UX/UI design, prototyping and conduct user testing sessions.
We started with alignment workshops with key stakeholders, user testing sessions with what3words' mobile app (5 participants) and a what3words app heuristic evaluation.
A couple of iterations later we iterated on the branding, reduced controls on screen and streamlined the sharing journey. I prototyped this new version in Framer, using What3Words API and Mapbox API to mimic the real experience.
We tested this prototype with the original version of the mobile app with 5 participants. These concepts were highlighted by participants as more distinctive, functional and easier to use than the current mobile version of what3words.
We handed over our work to another agency for the development of the what3words mobile app currently available in the Apple Store and Google Play Store.
Senior Interaction Designer (Dec 2014)
I joined the ustwo Barclaycard team as Senior Interaction Designer. Responsible for UX/UI design, prototyping, user testing analysis and workshop facilitation.
Barclays wanted to conceptualise how to translate their current mobile app experience to Tablet, understand the appetite from users for a tablet experience and identify the features expected for this new form factor.
We started the project by performing the following activities:
We compiled all our assumptions, defined the key user journeys for the tablet experience and filtered assumptions to two different hypotheses. Each one translated to a concept to test against credit card users.
Performing guerrilla user testing with 5 ustwo employees around the two concepts, we choose one to develop further. This concept was based on giving control to users around their finances by setting budgets, goals and notifying them.
To validate the concept at the end of the project, we ran an user testing session (10 participants) with Barclays' official user testing partner: Seren. With the insights from the testing and our learnings from the project, we produced a document outlining our recommendation to Barclays:
The cost & effort to deliver a bespoke tablet app might not generate an immediate benefit for either users or Barclays.
As of today, the tablet app for Barclaycard is a scaled up version of the mobile version for iOS & Android.
1st Canon iOS app launched in Apple Store
Whilst working at POSSIBLE, I joined the team for Canon EOS Explore, the 1st official Canon app on Apple and Google Play stores. An interactive magazine iPad app teaching photography concepts and how to use the Canon DSLR system: EOS.
Over 2 months we worked on interactive ways to teach basic photography concepts and relevant content about Canon and the EOS system. I performed guerrilla user testing sessions with POSSIBLE employees to guide the team during the product development.
1st responsive web solution for this market
Back in 2012, mobile gaming started to become popular and bwin.party decided it was their time to get into this new medium.
I was responsible for creating the template system to port the most popular game titles to mobile and tablet devices using web technologies.